We often hear: “Phew, quite expensive for a flower pot!”
Our answer: How good that AIRY is not a flower pot.
1. AIRY is not a decorative pot, but a plant-based high-performance air purifier
AIRY may look like a stylish plant pot – but in reality it contains a well-thought-out physical system that uses the natural chimney effect. The air is actively guided through the substrate and to the plant roots, where real purification takes place.
No electricity. No filter changes. No ongoing costs. Just nature and brilliant technology.
2. AIRY produces in Germany – with heart, mind, and responsibility
Yes, it makes it a bit more expensive. Because we produce here, where:
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People are fairly paid
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Safe working conditions are a given
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No container heavy oil has to be shipped halfway around the world
Our gardeners, packers, and logistics heroes are part of our team – not just some "chain".
3. Our material? So clean, it could be baby toys
What looks like a plant pot is actually:
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Recyclable
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Tested for pollutants
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Absolutely non-toxic
And our substrate? Made of lava, pumice, and zeolite – from Germany and Europe. Sustainably mined, with reforestation in mind.
(👉 Feel free to also read our blog post)
4. AIRY enhances the power of your plant – instead of just making it look pretty
AIRY multiplies the effect of your plant – turning it into a real air purifier. The reason is that the room air is first filtered and then this filter is cleaned by the plant roots. No conventional pot can do that – and it wouldn't even be allowed, because AIRY's system is unique and protected by several patents.
5. Sustainability as we understand it: honest, regional, well thought out
AIRY is not just "green" painted – AIRY is green to the core:
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Resource-saving
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Environmentally friendly
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Fairly produced
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Durable and repairable
In other words:
AIRY might not be cheap.
But honest, sustainable, meaningful.
And hey – how much is healthy air, a clear conscience, and a real piece of the future worth to you?
The author: Peer-Arne Böttcher
Peer is the founder of AIRY and passionate about the topic of healthy indoor air. For many years, he has been intensively engaged with the scientific foundations and technical possibilities of how our breathing air can be sustainably improved – completely without chemicals, filters, or electricity.
